Case study · Lighting & electrical website
JFX Lighting.
A website for a Southern California lighting company, built around the free-quote request and a gallery of real installs that sells the work better than any copy could.
The business.
JFX Lighting designs and installs permanent eave lights, landscape lighting, interior lighting, and backyard and patio lighting, and handles the electrical work behind it, for homes and businesses in Santa Clarita, the San Fernando Valley, and Ventura County.
Serves: Santa Clarita, San Fernando Valley & Ventura County.
What I built.
Built around the free quote
Every section leads to one action: get a free quote. It is in the header, the hero, and after each block of content, alongside a call-or-text option for people who would rather talk.
The work does the selling
Lighting is visual, so the site leans on photos of real installs: a signature installs section on the homepage and a full gallery page of homes they have lit.
Six services, one clear page
Lighting design, permanent lighting, landscape, interior, backyard and patio, and electrical are laid out on a dedicated services page so visitors can find their project quickly.
Reviews and FAQ
Real customer reviews and a FAQ answer questions before the first call.
Built to be found.
Titles and descriptions name the services and the areas they serve, so the site can be found for searches like "permanent lighting Santa Clarita" as well as by people who already know the name.
Like every site I build, it is custom-coded rather than assembled in a page builder, so it loads fast on a phone and every page can be tuned for search. If you run a local business and want the same thing, here is how I approach web design in Santa Clarita.
Ready to build?
661-544-5621Call or text for an honest estimate, or email gavin@petersensoftwares.com. No forms, no pressure.