Salons & Med Spas

Salon and med spa websites that book appointments.

Custom websites for hair salons, nail studios, barbershops, med spas, estheticians, and lash and brow studios, built by hand so your site looks as good as the work you do in the chair.

They judge the work by the site.

In this industry, your website is your portfolio before anyone sees your portfolio. Someone looking for a new colorist, or booking their first facial or lash fill, has no way to judge your work yet, so they judge the closest thing they can see: your site. If it looks sharp and current, they assume the same about the work. If it's a dated template with stretched photos and last year's prices, they quietly assume that too, fair or not.

Design matters more for salons, spas, and studios than for almost any other business, because you're selling an aesthetic. A plumber can get away with a plain site. You can't. The site has to feel like walking into your space, before anyone actually does.

What a salon site needs.

  • Your services with honest, current pricing
  • A booking button wired to the system you already use
  • A gallery of your actual work and your team
  • A clean link out to your Instagram
  • Fast load times on a phone, where nearly all your traffic is
  • Local SEO structure so nearby searches find you

The booking part matters most. Most salons and spas already run on something like Vagaro, Square Appointments, or GlossGenius, and there's no reason to change that. I can integrate with whatever system you already use, so the book button on your site drops people straight into your real calendar instead of a contact form nobody checks. Beyond that, the site's job is simple: show the work, list the services and prices without making people dig, introduce the people behind the chairs, and point to your Instagram for the daily feed. For the full picture of what a build includes, see custom website development.

Templates make every salon look the same.

Every website builder sells salon templates, and that's exactly the problem: every salon that buys one ends up with the same site. Same stock-model hero photo, same fonts, same layout as the shop two blocks over. When the whole point of your business is looking distinct, a template works against you. A custom site is designed around your space, your colors, your photography, and your voice, so it looks like your salon and nobody else's. I wrote more about the tradeoffs in Wix vs. a custom website.

Santa Clarita is home turf.

I'm based in Santa Clarita, and this valley has no shortage of salons, barbershops, lash studios, and med spas, from Valencia to Newhall to Canyon Country. If yours is one of them, we can meet in person, walk through your space, and build a site that actually reflects it. I take on projects from anywhere, since everything can be handled over calls, texts, and email, but if you want the local story, it's on my web design in Santa Clarita page.

Straight pricing, simple process.

We talk about what your site needs to do, I give you a straight number, and you see the design as it comes together. No monthly platform fees and no surprise add-ons; you own the site outright when it's done. If you want to know what a fair price looks like before we ever talk, I put the numbers in plain language in how much a website costs.

Salon website questions.

Can you connect my website to Vagaro, Square, or GlossGenius?

Yes. I can integrate with whatever booking system you already use, whether that's Vagaro, Square Appointments, GlossGenius, or something else. Your clients tap a book button on your site and land straight in your real booking flow, and your front desk keeps the system it already knows.

How much does a salon or med spa website cost?

It depends on what the site needs to do. A clean site with your services, pricing, a gallery, and a booking link is a focused build. Gift cards, memberships, or an online store add to it. Tell me what you're after and you'll get a straight number after one conversation. There's also a full plain-language breakdown in how much a website costs.

I already have an Instagram. Do I still need a website?

Instagram is where you show today's work. Your website is where new clients decide to book. When someone searches for a salon or med spa near them, Google shows websites, not Instagram profiles. The two work best together: the site wins the search and holds your prices and booking link, and Instagram keeps the daily feed alive.

Do you use salon website templates?

No. Every site I build is designed and coded by hand for that one business. Templates are the reason so many salon and spa sites look identical, and standing out is the whole point of hiring someone to build yours.

Ready to build?

661-544-5621

Call or text for an honest estimate, or email gavin@petersensoftwares.com. No forms, no pressure.